With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
Ready for the next step?;
PPC (Pay Per Click) is a digital advertising model that allows an e-commerce brand to pay only when the user clicks on the ad. This model allows for direct exposure to people searching for products, offering the ability to test purchase and optimize campaigns. The most prevalent formats include search ads, display ads and shopping ads, with paid search directly linked to commercial intent. Success requires strategy, the right keywords and continuous optimization, and Google estimates that businesses earn $2 for every $1 spent on Google Ads.