product storytelling

Entrepreneurs discuss the branding strategy for artisanal food brand TWO DOTS, with a focus on premium packaging.

Red Dot prepares the handmade pasta maker Mulino for the international market

The case of Mulino, as presented by Design Week, is a great example for e-commerce businesses that want to turn local products into international brands. Mulino shows how branding works as a business system, organizing history, quality and trust to make a brand stand on an international level without losing its authenticity. For e-commerce, especially in food and premium products, Mulino offers a practical framework for thinking about effective brand identity and packaging design.

Read MoreRed Dot prepares the handmade pasta maker Mulino for the international market