Technical SEO

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Google adds the Agentic Browsing category to Lighthouse

The new Agentic Browsing category in Lighthouse, as highlighted by Semrush, is a strategic development for e-commerce businesses. It's not just about human interaction, but also about enabling AI agents to use websites on behalf of users. This requires fast, accessible and properly structured websites to serve both humans and automated systems. Optimizing for Agentic Browsing is directly linked to Core Web Vitals, making technical SEO an integral part of the marketing strategy.

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Entrepreneurs discuss SEO strategies in the office with the support of TWO DOTS, focusing on organic traffic

SEO for eCommerce: basic steps

SEO is vital for e-commerce brands, as it is a tool for gaining demand when customers are actively searching for products and solutions. Unlike paid ads, organic traffic creates cumulative value with proper maintenance. Optimization includes understanding search engines, keyword selection, SEO content creation, technical site health and credibility through backlinks. SEO is a strategic asset that improves brand presence and builds customer trust.

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