TOFU MOFU BOFU

Professionals discuss TOFU strategies in the office, incorporating the TWO DOTS brand and the keyword "conversion funnel".

Guide to the TOFU, MOFU and BOFU stages in the sales funnel

For an e-shop owner, the biggest mistake isn’t necessarily low traffic. It’s often that all of the marketing is treating the visitor as if they’re ready to buy now. The conversion funnel organizes content and campaigns around the user’s actual intent stage, so the e-shop isn’t “shouting buy” to people who are still trying to figure out what they need.

Read MoreGuide to the TOFU, MOFU and BOFU stages in the sales funnel