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In the category Branding, we focus on creating a strong and recognizable image that reflects the values of your business. The Branding is not just a logo, but the overall experience and the promise you make to your customers. Here you will find articles explaining how the right colours, fonts and visual storytelling can differentiate your brand in a saturated market.
Our team, with over 20 years of experience, shares secrets for creating a cohesive corporate identity that inspires confidence. From the initial design to the implementation of the brand across all digital and physical media, we cover every stage of the process. Learn how strategic branding can increase the value of your business and create loyal customers who identify with your vision. Discover tools and techniques that will make your business stand out from the competition with aesthetics and substance.
How a rebrand with character builds trust, differentiation and a better buying experience for e-commerce brands.
Branding lessons from KISS Radio rebrand: how to build identity, trust and conversions in e-commerce.
The case of Mulino, as presented by Design Week, is a great example for e-commerce businesses that want to turn local products into international brands. Mulino shows how branding works as a business system, organizing history, quality and trust to make a brand stand on an international level without losing its authenticity. For e-commerce, especially in food and premium products, Mulino offers a practical framework for thinking about effective brand identity and packaging design.
Design Week's article on Peter & Paul highlights the importance of strategic branding in e-commerce. The company, with 20 years in business, shows how a strong identity can enhance brand awareness and commercial value. For e-commerce brands, branding is not just aesthetics, but a strategic translation of the commercial promise. A consistent brand reduces uncertainty and enhances trust, positively impacting conversion rate and customer loyalty.
Print is returning as a strategic tool in brand storytelling, offering materiality and permanence that complements digital. For e-commerce brands, print creates stronger connections with customers through packaging, print inserts and art catalogues. It reinforces trust and a sense of quality, increasing customer retention and brand equity. Print acts as a natural touchpoint that allows businesses to slow down the narrative, providing a more personal and memorable experience for their customers.
How a Lithuanian design icon is leading the way for rebranding, trust, consistency and commercial growth for e-commerce brands.
How Brazilian Amazon's living identity shows the way for more authentic branding in e-commerce brands.
How Imperial's new visual system shows what strategic branding means for trust, consistency and growth in e-commerce.