Electronic commerce

The Electronic commerce is the pillar of modern retail and in this category we provide you with all the tools to succeed. From building a functional e-shop with WooCommerce to upselling and cross-selling strategies, we cover every aspect of online business. E-commerce requires a holistic approach that combines flawless technical implementation with effective marketing.

In our articles you will find guides to product management, optimising the checkout process and using tools that boost customer confidence. TWO DOTS focuses on creating profitable solutions that meet the needs of the market. Learn about new trends in eCommerce, such as e-commerce and personalized shopping experiences, and see your sales grow steadily through proven practices.

Ομάδα e-commerce σχεδιάζει ροές εξατομίκευσης πελατών σε σύγχρονο επαγγελματικό workspace
A professional image related to CRM and digital strategy by TWO DOTS

The Best CRMs That Integrate with QuickBooks

For an e-commerce business owner, CRM is the operational hub where customers, sales, and revenue converge. When integrated with QuickBooks, it provides a unified data flow, reducing errors and improving marketing and sales decisions. This integration is critical, especially for businesses with B2B customers, as it boosts productivity and improves cash flow forecasting. However, for it to be successful, it requires proper implementation, data cleansing, and team training.

Read MoreThe Best CRMs That Integrate with QuickBooks
Relevant professional image for Scheduling Software and TWO DOTS' digital strategy

Programming software that integrates with QuickBooks

Scheduling software with QuickBooks integration is crucial for e-commerce businesses, as it links task scheduling with financial data. This reduces duplicate entries and delays, while improving cost visibility. The integration with QuickBooks enables immediate invoicing and job analysis, making the software an investment in operational maturity rather than just another tool.

Read MoreProgramming software that integrates with QuickBooks
Relevant professional insight for lead generation and digital strategy of TWO DOTS

Google Adds an AI Performance Report to Merchant Center

Google plans to add the AI Performance Report to Merchant Center, a significant change for e-commerce owners and performance marketers. This addition transforms Merchant Center from a feed management tool into a strategic tool for search visibility and product discovery. The new report will allow merchants to evaluate the performance of their products within AI-driven search experiences, reinforcing the need for high-quality product feeds. Proper feed preparation and optimization are becoming critical to success in an environment where AI is increasingly influencing the shopping experience.

Read MoreGoogle Adds an AI Performance Report to Merchant Center