With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
Ready for the next step?;
The Electronic commerce is the pillar of modern retail and in this category we provide you with all the tools to succeed. From building a functional e-shop with WooCommerce to upselling and cross-selling strategies, we cover every aspect of online business. E-commerce requires a holistic approach that combines flawless technical implementation with effective marketing.
In our articles you will find guides to product management, optimising the checkout process and using tools that boost customer confidence. TWO DOTS focuses on creating profitable solutions that meet the needs of the market. Learn about new trends in eCommerce, such as e-commerce and personalized shopping experiences, and see your sales grow steadily through proven practices.
Google plans to add the AI Performance Report to Merchant Center, a significant change for e-commerce owners and performance marketers. This addition transforms Merchant Center from a feed management tool into a strategic tool for search visibility and product discovery. The new report will allow merchants to evaluate the performance of their products within AI-driven search experiences, reinforcing the need for high-quality product feeds. Proper feed preparation and optimization are becoming critical to success in an environment where AI is increasingly influencing the shopping experience.
Cloud billing is critical for small e-commerce brands, as it links orders to payments, compliance, and cash flow. It replaces on-premises systems with flexible online platforms, reducing manual tasks and errors. The rise of cloud technologies in the EU underscores the importance of such solutions. The benefits include better cash flow visibility, scalability, and integration with other tools. Choosing the right system depends on the business’s needs, with an emphasis on security and compliance.
Customer support software has evolved into a strategic tool for e-commerce, serving as a central service system that consolidates conversations from various channels and provides customer history, automation, and personalized support. Businesses are looking for platforms that enable natural and seamless conversations, improving the customer experience and increasing repeat purchases. The choice of the right software should be based on customers’ actual needs rather than just on features, while personalization and speed are critical factors for success.
Procure-to-pay is a critical process for e-commerce brands, linking purchases, orders, and payments into a controlled workflow. As the number of suppliers and payments increases, automation and transparency become essential. Choosing the right P2P software improves cash flow, reduces risk, and boosts profitability by integrating business needs into the digital infrastructure.
Product analytics is crucial for e-commerce business owners, as it helps them understand user behavior and make commercially sound decisions. Unlike general web analytics, product analytics focuses on events, user journeys, and actual usage, allowing you to answer questions such as which feature leads to repeat purchases. Choosing the right software isn’t based on well-known brands, but on the team’s needs for effective data analysis.
For an e-commerce business, purchasing products and services is not just an accounting process but a key driver of profitability. As a store grows, managing purchases becomes more complex. Purchasing software streamlines the process from request to invoicing, providing cost control and visibility into spend management. Choosing the right tool can positively impact the costs and operational speed of an e-commerce business.
Event registration software is crucial for e-commerce brands, as it connects performance marketing, CRM, and sales. It transforms registration into a measurable funnel, providing first-party data and improving ROI. The digital infrastructure enables events to function as growth channels, while the right choice of software depends on business strategy and actual needs. Event registration software is not just a registration tool, but an investment in data, customer experience, and business efficiency.
Personalization software has evolved into a key infrastructure for any serious e-commerce brand, allowing content and experiences to be customized based on user behavior. G2 provides useful benchmarks for choosing the right platform, and its proper use can significantly increase revenue when combined with strategic and quality data. Personalisation in e-commerce is not just a trend, but a critical commercial priority.
