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Guides, news, and practical tips from TWO DOTS on WordPress, e-commerce, SEO, digital marketing, automation, and technical support.
PPC (Pay Per Click) is a digital advertising model that allows an e-commerce brand to pay only when the user clicks on the ad. This model allows for direct exposure to people searching for products, offering the ability to test purchase and optimize campaigns. The most prevalent formats include search ads, display ads and shopping ads, with paid search directly linked to commercial intent. Success requires strategy, the right keywords and continuous optimization, and Google estimates that businesses earn $2 for every $1 spent on Google Ads.
Learn how hooks and curiosity loops increase retention, views and sales in YouTube Shorts for e-commerce brands.
Design lessons from Giulio Cappellini for e-commerce brands that want trust, identity and higher sales.
How a rebrand with character builds trust, differentiation and a better buying experience for e-commerce brands.
Branding lessons from KISS Radio rebrand: how to build identity, trust and conversions in e-commerce.
How to measure your brand visibility in AI Search, ChatGPT, Perplexity and AI Overviews with the right tools and KPIs.
Personalization software is critical for e-commerce, allowing the user experience to be customized based on data such as preferences and purchase history. This leads to increased conversion rates and better traffic monetization, reducing reliance on expensive campaigns. The choice of the right platform should be based on business criteria and linked to measurable results.
Talent intelligence is about collecting and analysing data on skills and roles, helping e-commerce businesses make better recruitment and staff development decisions. Proper use of talent intelligence tools can improve operational performance by identifying skills gaps and guiding strategic hiring. It is a strategic investment for e-commerce brands seeking growth and efficiency.
The debate on AI in e-commerce has matured, suggesting a transition from human approval to real human authority. Human presence must incorporate clear responsibility and authority, allowing intervention in algorithm decisions. True human authority includes setting goals, understanding system constraints, and the ability to intervene. E-commerce businesses need to incorporate AI strategies with clear purpose and strong human leadership to effectively manage risk and enhance customer trust.
Solid-state batteries for electric vehicles are moving from the lab to the real market, impacting not only the automotive industry but also wider mobility and commerce ecosystems. The technology promises increased energy density and shorter charging times, impacting courier, logistics and e-commerce businesses. Despite the technical challenges, the direction is clear: EV batteries are becoming a critical factor in competitiveness. E-commerce businesses need to keep a close eye on developments as electrification is integrated into their strategies.
