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Guides, news, and practical tips from TWO DOTS on WordPress, e-commerce, SEO, digital marketing, automation, and technical support.

Modern business people in an office, looking at a large screen with colourful charts, graphs and statistics, discussing marketing strategies and KPIs

Key Marketing KPIs: what they are, why they are important and how to measure them

Marketing KPIs are the key marketing performance indicators that help to monitor and analyze marketing results in a digital environment, such as conversion rate, engagement rate, website traffic and lead generation. Proper selection and analysis of the right marketing metrics and digital marketing KPIs, depending on your business marketing objectives, improves marketing ROI, boosts sales growth and provides meaningful insights for B2B and B2C KPIs. Read how to define, track and leverage marketing KPIs in 2026 for dynamic growth, avoiding common mistakes and basing your decisions on reliable data.

Read MoreKey Marketing KPIs: what they are, why they are important and how to measure them
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What I can do with a free Semrush account

See how you can use a free SEMrush account to do keyword research, basic competitor analysis, technical SEO and site audit. See which SEMrush tools are available for free, how to create reports and tips to overcome the basic limitations of the free version. The ideal guide for e-shops and digital marketers looking to improve their organic presence with SEMrush's free competition tools.

Read MoreWhat I can do with a free Semrush account