With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
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154 Egnatia Street, Thessaloniki 546 36
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+30 231 231 4095
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Guides, news, and practical tips from TWO DOTS on WordPress, e-commerce, SEO, digital marketing, automation, and technical support.
See how you can use a free SEMrush account to do keyword research, basic competitor analysis, technical SEO and site audit. See which SEMrush tools are available for free, how to create reports and tips to overcome the basic limitations of the free version. The ideal guide for e-shops and digital marketers looking to improve their organic presence with SEMrush's free competition tools.
Backlinks are a key factor in boosting SEO, increasing the credibility and ranking of your website on Google. In the article you will learn what backlinks are, why they are important, and effective strategies for getting them, such as guest posting, content marketing and link exchange. Learn about the differences between dofollow and nofollow backlinks, as well as ways to measure their performance, avoiding techniques that may incur penalties. A guide for professionals and e-shop owners aiming for quality link building and organic traffic growth.
AI share of voice: learn how to measure mentions, citations, sentiment and competitors in AI responses for better SEO and brand visibility.
AI is rapidly changing the branding landscape, enhancing data analysis, automation and efficiency in branding. Modern research shows that consumers show a slight preference for brands with a human element, but AI brands are quickly closing the gap, gaining in modernity and consistency. AI offers new strategies in both brand awareness and personalized customer experience, making it a valuable tool for marketing professionals and businesses aiming to compete in today's marketplace.
Read the top marketing trends for 2026 and how artificial intelligence, personalization and customer data collection are shaping an effective marketing strategy. Learn which traditional practices to leave behind, which marketing and automation tools are taking ROI to new heights, and how emerging technologies are bringing sales growth and exceptional customer experience.
The Marketing Efficiency Ratio is a key marketing KPI that shows the revenue generated for every euro spent on digital marketing. It is a valuable tool for e-shops and businesses that want to optimize their performance, better manage their budget and achieve higher profits from their campaigns.
AI is radically transforming the SEO landscape, impacting how search engines understand and respond to user intent. In this article, we break down the connection between AI and SEO and what it means for your strategy, offering practical tips for competitive high rankings and increased organic traffic.
Freelancers in Greece face significant challenges, such as client ghosting and financial concerns, which affect both their income and their professional stability. This article presents practical solutions, tips and strategies to enhance security, better manage their finances and ensure fair fees. Proper information, contracts, technology and building professional communities are some of the tools that help freelancers in Greece to face challenges and build a sustainable career.
Leverage Digital Marketing strategies to achieve impressive results at low cost. Read how you can implement campaigns that deliver high ROI through powerful content, effective social media strategy and targeted ads. Content marketing and email marketing are still powerful tools for reaching and retaining your audience, while Google Ads can boost your strategy even on a limited budget.
Learn step by step how to become a successful video influencer, strengthening your personal brand with practical tips, examples and tactics that bring...
