With over 20 years of experience, we transform your digital presence. We specialize in website and E-Shop development, SEO and Digital Marketing, ERP software and smart automation that take your business to the next level.
Address:
154 Egnatia Street, Thessaloniki 546 36
Phone:
+30 231 231 4095
E-mail:
hello@twodots.gr
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Ahrefs' analysis shows that AI Chatbots are beginning to impact the customer journey, acting as a new referral layer. While traffic from tools like ChatGPT is still small compared to Google, preparing for an environment where AI search will influence product discovery is essential. AI Chatbots do not replace search engines but offer new opportunities for SEO through answer engine optimization. Content must be accurate and reliable, with a focus on E-E-A-T, to enhance brand visibility in AI-driven environments.
Customer service in e-commerce is now a strategic success factor. The transition from simple live chat widgets to comprehensive conversational support platforms is critical for the customer experience. These platforms combine conversations, automation, AI and analytical data, offering personalized and fast support. For e-shops, improving service can increase conversion rates and customer loyalty, making customer service an important growth tool.