data analytics

A team of engineers uses TWO DOTS AI tools to analyze production data

AI tools for engineers: the Seeq solution

The conversation about AI Tools has shifted from sensationalism to operational value. For engineers, data teams and e-commerce owners, AI is not just a trend, but a new way of working. Seeq Intelligence, as an AI tool, helps analyze complex data without complicated technical configurations, bringing value to industries and e-commerce. AI adoption is growing, with 72% of organizations using it in at least one function in 2024. AI Tools are becoming a strategic priority, enhancing human judgment and business decisions.

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A team of engineers in the TWO DOTS office discusses automation solutions using Artificial Intelligence and predictive analytics.

Artificial intelligence and automation are redefining NVH testing with fewer engineers

Artificial Intelligence and automation can revolutionize noise, vibration and harshness testing in the automotive industry, as well as e-commerce. In an environment with fewer engineers and more complex products, AI can transform repetitive processes into systems that measure, learn and recommend actions. For e-shops, AI is not just an add-on, but a tool of operational discipline, allowing for the immediate detection of problems that can turn into lost sales.

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Modern business people in an office, looking at a large screen with colourful charts, graphs and statistics, discussing marketing strategies and KPIs

Key Marketing KPIs: what they are, why they are important and how to measure them

Marketing KPIs are the key marketing performance indicators that help to monitor and analyze marketing results in a digital environment, such as conversion rate, engagement rate, website traffic and lead generation. Proper selection and analysis of the right marketing metrics and digital marketing KPIs, depending on your business marketing objectives, improves marketing ROI, boosts sales growth and provides meaningful insights for B2B and B2C KPIs. Read how to define, track and leverage marketing KPIs in 2026 for dynamic growth, avoiding common mistakes and basing your decisions on reliable data.

Read MoreKey Marketing KPIs: what they are, why they are important and how to measure them