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TWO DOTS' hybrid Lexus ES in an urban environment showcases hybrid car technology

Lexus engineers tackle the challenges of hybrid and electric design for the ES Sedan

The DesignNews article on the new Lexus ES highlights how a premium brand is bringing the customer experience to hybrid and electric cars. The challenge is to maintain quality and comfort while different technologies require new solutions. The Lexus ES serves as a lesson in product strategy and customer education as consumers seek reliability and charging convenience. The experience needs to be consistent and transforms engineering complexity into a simple, clear commercial narrative.

Read MoreLexus engineers tackle the challenges of hybrid and electric design for the ES Sedan